One of the projects
Challenge – to inform Vilnius‘ residents and guests (in an very short period of time) about the basketball game broadcasts on the TEOBUS screen in the Town Hall Square (2011) during the long awaited European basketball championship “Eurobasket 2011“.
Actions – the communication planning for the project was done in advance (including creative ideas), prompt communication activities were performed – maximum dissemination of target messages in social networks and Internet portals – as well as media relations managed.
Results – Vilnius Town Hall Square was full of fans already during the first match with both citizens and visitors from different Lithuanian and foreign cities. Thanks to successful communication, Vilnius‘ Town Hall Square became one of the major centres of attraction for basketball fans. The project has been widely reported by the media in the main media channels.