One of the projects

Client: “Lintel”

Challenge – to create awareness of a new product (118 notebook) in a very short time and to achieve specific quantitative results (year 2008).

Actions – target groups were defined, values for the consumer and emotions to dominate in the communication were defined, a title of the service was created, integrated communication tools spectrum was planned (public relations, targeted communication projects, advertising campaign, internal communications campaign). Dedicated budget was split among different communication means, required tactical and creative solutions were formulated (the work of the media planning agency and designers was coordinated), media relations were assured and consultations on the project implementation and the budget management were presented.