One of the projects
Project: Sculpture “A tree of unity” (author – Tadas Gutauskas) (year 2009).
Challenge – to make the project very well-known and to create a positive attitude towards it as well as get society involved in the election of millennium personalities, using mainly essentially public relations means (due to the budget restraints).
Actions – a strategy of project publicity and media relation plan (stages, channels, topics) were created and implemented, also needed partnerships with the media and variety of organizations were established and used.
Results – more than 150 publications in different types of media channels (only two negative publications among them), coverage reach exceeded 16 million, the opening of the sculpture was attended by the country’s political leaders, and the election of the personalities reached probably record activity in largest Lithuanian news portal Delfi.lt.