One of the projects
Client: sculptor Tadas Gutauskas.
Challenge – to present the results of the publicity of the project “Tree of Unity” and to justify the benefit of the investment in the project for sponsors and patrons using results of the publicity in media (year 2009).
Actions – invoking media monitoring, conducting a qualitative and quantitative analysis of the project’s communication (via PR means) results while integrating it into communication actions report for the sponsors and patrons of the project.
Results – using AVE method, the overall value of project’s communication was evaluated to be ten times more worthy than the devoted budget; moreover, the reach of the publicity was more than 16M. Both sponsors and patrons admitted that the public relations of the project were conducted exclusively professionally and the project was worth the money, therefore they decided to support future projects of the sculptor as well.