One of the projects
Challenge – to organize successful broadcast of men basketball matches of Beijing Olympic Games in Vilnius Town hall square using a new, unique, never-before used for mass events in Lithuania mobile presentation platform – TEOBUS – (year 2008).
Actions – planning all the necessary organizational works and communications (including creative ideas), testing of TEOBUS, implementing communication campaigns – banners, advertisings in the press, publicizing in social networks and coordination of media relations, and managing organizational tasks of this public event (broadcasting in the square lasted two weeks).
Results – broadcasting went on without any crucial incidents or obstructions. During the broadcast of the game, even on Sunday at 7 a.m., the square was overcrowded with both local residents and city/country guests. Due to a successful public relations campaign (including information partnerships) the project was covered on most major TV channels, national press, main web portals and radio stations.