One of the projects

Client: TEO

Challenge – to organize successful broadcast of men basketball matches of Beijing Olympic Games in Vilnius Town hall square using a new, unique, never-before used for mass events in Lithuania mobile presentation platform – TEOBUS – (year 2008).

Actions – planning all the necessary organizational works and communications (including creative ideas), testing of TEOBUS, implementing communication campaigns – banners, advertisings in the press, publicizing in social networks and coordination of media relations, and managing organizational tasks of this public event (broadcasting in the square lasted two weeks).

Results – broadcasting went on without any crucial incidents or obstructions. During the broadcast of the game, even on Sunday at 7 a.m., the square was overcrowded with both local residents and city/country guests.  Due to a successful public relations campaign (including information partnerships) the project was covered on most major TV channels, national press, main web portals and radio stations.

to organize successful broadcast of men basketball matches of Beijing Olympic Games in Vilnius Town hall square using a new, unique, never-before used for mass events in Lithuania mobile presentation platform – TEOBUS – (year 2008).